Social Media has been a tidal wave in the last five years or so.
But really in the last 12 months and in the next 5 years going forward its going to have an even greater impact than it has today.
Social Media is now really starting to impact search results (we know this as we do a lot of SEO and have seen the impact of social in the search results).
It’s also becoming a tool for search itself. It’s starting to mix in with choices people make on their daily activities such as which restaurant to go to, what hotel to stay in, what dentist you should use etc…Really making a difference in what businesses people to decide to buy from.
This is the reason you need to have content up on your social media sites updated on a regular basis to show the search engines and to show your prospects and customers that you’re a living breathing company with something to say.
Not someone who just pokes his or her head up once a month.
Social Media is something that you simply can’t ignore.